One postpartum benefit.
Two private experiences.
12 months of private postpartum support for the whole family, funded by your organization and opened with a single code.
Family postpartum benefit
Bloomest
for the mother
Elmest
for the partner
Family code
BLOOM-••••-••••
Held by
Your company
per family, per year
One price covers Bloomest for the mother and Elmest for the partner, each for a full year from the day they begin. No seats to count, and no minimum headcount.
Support that lasts the whole first year.
A benefit shaped around the family, not around a policy year.
01
Each parent has twelve months from the day they first enter their code, so support begins when the family is ready, not when the invoice is paid.
02
Two separate apps, one for each parent. Neither can see the other’s conversations, and neither can you.
03
No integration, no eligibility files and no portal to learn. You fund families, and each family receives one private code.
Two private experiences, one family.
Each parent receives a companion of their own, made for what they are living. Their conversations never meet.
for the mother
Laurence, AI companion
A private space for the mother. Laurence, her AI companion, listens at any hour and remembers what matters to her.
Postpartum support for the mother
Somewhere gentle to turn, day or night, through the whole first year.
Personalized conversations
Laurence remembers what matters, so she never has to explain herself twice.
Evidence-informed guidance
Grounded in clinical guidance reviewed by our founder. Never a diagnosis.
Safety and escalation pathways
In an urgent moment, the right emergency number or crisis line comes first.
Support Circle
The people she trusts most, one tap away when she needs a real voice.
Reflections and appointment preparation
A gentle reflection of the weeks since her last appointment, ready to bring along.
for the partner
Romeo, AI companion
A private space for fathers and non-birthing partners. Romeo, their AI companion, is practical and warm, and asks how they are doing too.
Private partner experience
A space that belongs to the partner alone, from the first night home.
Partner and paternal mental health support
Room to say what is hard, and someone to ask how they are holding up.
Practical guidance
What she may be going through, and one useful thing to do tonight.
Relationship and family support
Help with the strain a new baby can place on two people.
Completely separate and private
Its own app and its own account. Nothing said in Elmest reaches the mother, or you.
Safety built in
Clear routes to urgent help, and to the people they trust most.
Priced per family. Never per employee.
Estimated employer cost
per employee, per month
Based on 1.5% to 3% of employees welcoming a baby each year. An estimate, never a price per employee.
Estimate it for your team
Assuming 1.5% to 3% of employees welcome a baby each year.
- Families a year
- about 8 to 15
- Annual budget
- CA$18,000 to CA$36,000
Invoiced per family, never per employee.
Simple to roll out. Private from the first day.
Nothing to install on your side, and nothing personal ever comes back to you.
01
You fund access
Choose how many families to fund. We invoice in Canadian dollars, or you pay online.
02
Families receive private codes
One code per family, handed out by your team or sent by us directly, in English, French or Spanish.
03
Each parent activates independently
The mother enters the code in Bloomest, her partner the same code in Elmest. Each year starts that day.
04
You never see a conversation
No names, no messages, no Reflections. Only how many codes are in use, if you ask.
What you receive
An invoice for the families you fund
One code per family, by email or as printed cards
How many codes are in use, when you ask
Your name on each family’s welcome screen, if you wish
What stays with the family
Who opened a code
Every word, in both apps
Reflections, memories and reminders
Any safety moment, and what followed
family on your team
held through Community Access
Every family you fund holds another.
Each employer-funded family also creates a Hold One, allowing Bloomest to extend access beyond workplace benefits through Community Access.
One benefit, counted twice.
Made to be trusted with the first year.
Built from 20+ years of frontline experience
Created by N. Lacroix, drawing on more than twenty years of frontline work with mothers and families.
Clear AI disclosure
Laurence and Romeo are clearly labelled as AI companions, and say so when asked. Neither presents as a person or a clinician.
Defined safety and crisis pathways
In an urgent moment, the emergency number or the right crisis line comes first. Neither app diagnoses.
Human-support resources
A way to real people: each parent’s own circle, and in Bloomest, support lines checked for her country.
Multilingual
English, French and Spanish, for families in Canada, the United States and the United Kingdom.
Privacy-first
Conversations stay private to each parent. No advertising, and nothing personal ever reaches you.
Independently reviewed, ORCHA Assured.
ORCHA, an independent organization that assesses digital health apps, reviewed Bloomest’s clinical assurance, data privacy, and usability and accessibility, and awarded it ORCHA Assured Bronze.
What employers ask us first.
Who can use it?
When does each year begin?
Is there anything to integrate?
How are we invoiced?
Can support continue past the first year?
Is this medical care?
Bring postpartum support to your team.
Tell us about your people and where they are, and we will shape the rollout with you.
Expecting a baby yourself? Tell us where you work.