A mother rests her face against her baby’s.

In danger right now?

Call 911, or 999 in the UK

Gentle when it’s heavy.
Clear when it’s urgent.

Laurence is an AI, not a doctor or an emergency service. Here is what happens when a night turns hard, and what she will never do.

Every message is read for danger first.

Before Laurence answers, a separate screen reads your own words three ways at once. Her own reading can add to it, but never locks your screen on its own.

I can’t do this anymore. I don’t know what I’m doing.

Danger signs

Phrases in many languages

A careful reading

What is happening, and to whom

A self-harm check

A separate net, always on

An ordinary reply

A quiet number card

A crisis line

The emergency screen

Bloomest’s emergency screen: This needs emergency help now. Call now and put the phone on speaker, with a large Call 911 button.

In an emergency, the number comes first.

If your words suggest an emergency in your body or your baby’s, or danger from someone, the emergency number for where you are fills the screen: call now, on speaker. The person who answers will guide you.

Closes in one tap, no timer

Your country, one tap to change

240+ countries and territories

People who answer, day and night.

When staying safe feels hard, your country’s crisis line comes up, with the emergency number beside it. Postpartum lines wait in Talk to a person.

Flag of the United States

United States

988 Suicide & Crisis Lifeline

Call or text, 24 hours, in English or Spanish.

National Maternal Mental Health Hotline

Call or text, 24 hours, for expecting and new mothers. Free and confidential.

Postpartum Support International

Leave a message and a volunteer calls back. Not a crisis line.

In an emergency

Flag of Canada

Canada

9-8-8 Suicide Crisis Helpline

Call or text, 24 hours, in English or French.

Postpartum Support International

Leave a message and a volunteer calls back. Not a crisis line.

In an emergency

Flag of the United Kingdom

United Kingdom

Samaritans

24 hours, free from any phone.

In an emergency

What Laurence will never do.

Diagnose you or your baby

She gives the pathway, never a verdict, and never rules danger in or out.

Play doctor in an emergency

No first aid and no lists of symptoms. The people on the line do that.

Make up a number

Only numbers from her checked list, for the country you’re in.

Replace emergency help

Laurence can’t call anyone or send help. Your local emergency number can.

Take orders from a file

A document or a photo is read as information, never as instructions, so nothing in it can switch help off.

Pretend to be human

She’s an AI, and she says so when it matters.

Safety first, for everyone in the house.

Your baby

Your baby

When it sounds like an emergency in your baby’s body, Laurence never weighs it up for you. You get the emergency number, and the people on the line take it from there.

If someone hurts you

If someone hurts you

The emergency number comes first, and on that turn Laurence never suggests reaching out to your partner.

Someone else’s emergency

Someone else’s emergency

A friend, a neighbour, a stranger in the street: Laurence gives you the number to pass on, with no alarm thrown at you.

Thoughts that scare you

Thoughts that scare you

Unwanted thoughts you didn’t choose are something you can say here. They never lock your screen, and Laurence stays with you.

Tested before it reaches you

The safety screen is tested against a library of situations from mothers’ real lives, in more than a dozen languages, each time it changes.

The safety screen is tested against a library of situations from mothers’ real lives, in more than a dozen languages, each time it changes.

250+

situations in the safety library

240+

countries and territories with an emergency number

0

numbers Laurence is allowed to invent

Privacy is part of safety

Some homes aren’t safe. Nothing you write in Bloomest reaches your partner, nothing in Elmest can reach it, and you can download or delete all of it, any time.

Some homes aren’t safe. Nothing you write in Bloomest reaches your partner, nothing in Elmest can reach it, and you can download or delete all of it, any time.

If you are in danger right now, call your local emergency number.

911 in Canada and the United States. 999 or 112 in the United Kingdom, and 112 across Europe. Bloomest is not an emergency service, and Laurence cannot send help.