Our Privacy Policy
Welcome to Bloomest — your AI companion for every stage of motherhood. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our app and services. We are committed to complying with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
By using Bloomest, you agree to the terms of this Privacy Policy
Last Updated on September 11, 2025
What Information We Collect
Information You Provide
When you create an account or use Bloomest, we collect:
Account Information: First name, last name, email address, phone number, and User ID
Payment Information: Billing address, payment details (processed securely by Stripe and Apple), and purchase history
Communications: Messages and content you share while using our AI support features
Information Collected Automatically
When you use Bloomest, we automatically collect:
Device Information: Operating system, device type, language settings, and device identifiers
Usage Data: App opens, session duration, features used, and navigation patterns
Location Data: General geographic region (not precise location)
Analytics Data: Crash reports, diagnostics, and performance metrics
Information from Third Parties
Sign in with Apple: If you use Apple Sign-In, we receive your name, email (or private relay), and User ID
Payment Processors: Transaction confirmations from Stripe and Apple App Store
How We Use Your Information
We use your information to:
Provide Our Services
Create and manage your account
Deliver AI-powered emotional support through our assistant, Laurence
Process payments and manage subscriptions
Provide customer support
Improve Your Experience
Personalize content and recommendations
Analyze usage patterns to enhance features
Fix bugs and improve performance
Test new features
Communicate With You
Send service updates and important notifications
Respond to your inquiries
Share promotional offers (you can opt out anytime)
Legal and Safety
Comply with legal obligations
Detect and prevent fraud
Protect user safety and our rights
Respond to law enforcement requests when legally required
Third-Party Services We Use
Third-Party Services We Use
Bloomest integrates with trusted services to function properly:
AI and Core Infrastructure
OpenAI API: Powers our AI assistant, Laurence. Processes your conversations to provide emotional support.
Firebase (Google): Hosts our database and provides backend services
Payments
Stripe: Processes credit card payments and manages subscriptions
Apple App Store: Handles in-app purchases and subscriptions for iOS users
RevenueCat: Manages subscription tracking and analytics
Analytics and Performance
Google Analytics 4 / Firebase Analytics: Tracks app usage and helps us understand how to improve
App Store Connect: Provides analytics on app performance and user engagement
Privacy Management
iubenda: Manages consent preferences and privacy controls
Data Location: These services may process data in the United States and other countries. We ensure appropriate safeguards are in place for international transfers.
Your Data Rights
You have the following rights regarding your personal information:
Access and Portability
Request a copy of your data in a commonly used format
Export your data to use elsewhere
Correction and Deletion
Update incorrect or outdated information
Request deletion of your account and associated data
Control and Restriction
Withdraw consent for data processing
Object to certain types of data processing
Restrict how we use your data
Lodge Complaints
File complaints with your data protection authority if you believe your rights have been violated
To exercise these rights: Contact us at breathe@bloomest.app or use our dedicated privacy request form. We'll respond within 30 days.
How Long We Keep Your Data
We retain your information:
Active Accounts: As long as your account is active and for the purposes you consented to
After Account Deletion: We delete your data within 90 days unless we're legally required to keep it longer
Legal Requirements: We may retain certain data to comply with legal obligations, resolve disputes, or enforce agreements
Analytics Data: Aggregated, anonymized analytics may be retained indefinitely
Data Security
We take security seriously and implement:
Industry-standard encryption for data in transit and at rest
Regular security audits and assessments
Strict access controls limiting who can view your data
Secure authentication methods
Regular backups with encryption
However, no system is 100% secure. If you suspect unauthorized access to your account, contact us immediately.
Age Restrictions
Bloomest is intended for adults only. You must be at least 18 years old (or the age of majority in your jurisdiction) to use our services. We do not knowingly collect information from minors. If we discover we've collected data from a minor, we'll delete it promptly.
International Users
For European Union Users
If you're in the EU, your data is protected under the General Data Protection Regulation (GDPR).
Legal Basis for Processing:
Consent: You've given explicit permission for specific purposes
Contract Performance: Processing is necessary to provide our services
Legal Obligations: Required by law
Legitimate Interests: Necessary for our business operations (but not overriding your rights)
Additional EU Rights:
Right to be forgotten
Right to data portability
Right to object to automated decision-making
Right to lodge complaints with supervisory authorities
Data Transfers: When we transfer your data outside the EU, we use Standard Contractual Clauses and other legal mechanisms to ensure adequate protection.
For Other Jurisdictions
We comply with applicable privacy laws in your region. If you have specific questions about how local laws apply to you, please contact us.
Cookies and Tracking
Bloomest uses cookies and similar tracking technologies to:
Remember your preferences and settings
Understand how you use the app
Improve performance and fix bugs
Provide personalized experiences
Types of Trackers:
Essential: Required for basic app functionality
Analytics: Help us understand usage patterns (you can opt out)
Marketing: Track promotional campaign effectiveness (you can opt out)
Manage Trackers: You can control tracking through your device settings or our in-app privacy controls.
Payments and Transactions
When you make purchases:
Payment Processing: Stripe and Apple handle your payment information securely. We never see your full credit card number.
What We Store: We keep records of transactions, billing addresses, and purchase history for accounting and customer service.
Refunds: Managed according to our Terms of Service and payment provider policies.
Changes to This Policy
We may update this privacy policy to reflect:
New features or services
Changes in legal requirements
Improvements to our privacy practices
How We Notify You:
In-app notifications for significant changes
Email notifications (if we have your consent)
Updates posted on this page
Your Continued Use: By continuing to use Bloomest after changes take effect, you accept the updated policy. If you disagree with changes, you can delete your account.
Contact Us
Questions about privacy? We're here to help.
Email: breathe@bloomest.app
Mail: Natacha Hammond Lacroix, 1187 Bank Street, Suite #203, Ottawa, K1S 3X7, Canada
Privacy Requests: For data access, correction, or deletion requests, email us at breathe@bloomest.app with "Privacy Request" in the subject line.
Response Time: We aim to respond to all privacy inquiries within 7 business days and resolve requests within 30 days.
Legal Definitions
Personal Data: Information that identifies or can identify you, including names, email addresses, device identifiers, and usage patterns.
Usage Data: Automatically collected information about how you use Bloomest, including timestamps, features accessed, and technical details.
Data Controller: The entity (Bloomest/Natacha Hammond Lacroix) that determines how and why your data is processed.
Data Processor: Third-party services we use that process data on our behalf (like Firebase, Stripe, OpenAI).
Cookies/Trackers: Technologies that store information on your device or track your activity across sessions.
By using Bloomest, you acknowledge that you've read and understood this Privacy Policy.
